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care@luniva.one

So who is Luniva, really?

Individually, we’re educators, wellness thinkers, researchers and storytellers. Together, we’re a team shaping healthier habits and softer lifestyles for the modern Saudi.

Design Studio Hero Image
Design Studio Hero Image
Design Studio Hero Image
Design Studio Hero Image

Everyday impact we’re proud of

from how people eat and rest to how they relate, unwind, and care for themselves. Each brand is built to turn small habits into meaningful change.

100+

Employees

100+

Employees

100+

Employees

100+

Employees

2024

Year Founded

2024

Year Founded

2024

Year Founded

2024

Year Founded

500+

Projects

500+

Projects

500+

Projects

500+

Projects

50M+

Users World-Wide

50M+

Users World-Wide

50M+

Users World-Wide

50M+

Users World-Wide

Purpose

Empower people to redesign their lives from the inside out through human-centered, culturally aligned brands that make wellbeing, balance, and pleasure part of everyday life.

"Luniva is moving quickly, going from insight to action in matters of weeks. That's exactly what needed to move the needle at this time of rapid change.

Testimonial Person
Testimonial Person

Mohamed al-Hakeem

Business advisor

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Placeholder Image for Mission & Vision
Placeholder Image for Mission & Vision
Placeholder Image for Mission & Vision

Our Vision

Be the leading Saudi house of lifestyle and wellbeing brands, where every daily moment—health, intimacy, food, routines, and experiences—feels calmer, more intentional, and truly meaningful.

Our Mission

Empower people to redesign their lives from the inside out through human-centered, culturally aligned brands that make wellbeing, balance, and pleasure part of everyday life.

Our Teams

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Building Life Systems That Feel Human

We design, test, and grow brands that make everyday wellbeing, balance, and pleasure simpler and more accessible.

Holistic Brand Design

01

We shape brands that connect wellbeing, intimacy, food, and experiences into one coherent life system.

Human-Centered Research

02

We listen to real people, their routines, and their culture to create solutions that actually fit daily life.

Long-Term Stewardship

03

We guide each brand from idea to launch and beyond, ensuring it stays aligned with Luniva’s mission and impact.

Digital Products Background Image

Building Life Systems That Feel Human

We design, test, and grow brands that make everyday wellbeing, balance, and pleasure simpler and more accessible.

Holistic Brand Design

01

We shape brands that connect wellbeing, intimacy, food, and experiences into one coherent life system.

Human-Centered Research

02

We listen to real people, their routines, and their culture to create solutions that actually fit daily life.

Long-Term Stewardship

03

We guide each brand from idea to launch and beyond, ensuring it stays aligned with Luniva’s mission and impact.

Digital Products Background Image

Building Life Systems That Feel Human

We design, test, and grow brands that make everyday wellbeing, balance, and pleasure simpler and more accessible.

Holistic Brand Design

01

We shape brands that connect wellbeing, intimacy, food, and experiences into one coherent life system.

Human-Centered Research

02

We listen to real people, their routines, and their culture to create solutions that actually fit daily life.

Long-Term Stewardship

03

We guide each brand from idea to launch and beyond, ensuring it stays aligned with Luniva’s mission and impact.

Digital Products Background Image

Building Life Systems That Feel Human

We design, test, and grow brands that make everyday wellbeing, balance, and pleasure simpler and more accessible.

Holistic Brand Design

01

We shape brands that connect wellbeing, intimacy, food, and experiences into one coherent life system.

Human-Centered Research

02

We listen to real people, their routines, and their culture to create solutions that actually fit daily life.

Long-Term Stewardship

03

We guide each brand from idea to launch and beyond, ensuring it stays aligned with Luniva’s mission and impact.

Digital Products Background Image

Our Values

With a human-centered approach, the goal was to create a calm, intuitive ecosystem of brands that makes everyday wellbeing, balance, and pleasure feel simple, natural, and part of daily life.

Be softer, not slower

Luniva builds brands that protect calm in a fast world—designing experiences that feel gentle, clear, and easy to live with, without sacrificing ambition or impact.

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Human first, always

Every decision starts with the person in mind: their culture, emotions, routines, and boundaries. If it does not feel respectful and realistic in real life, it does not ship.

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Culturally rooted innovation

Ideas are inspired by local values and real challenges, then elevated with thoughtful design and technology to create solutions that feel both familiar and forward-looking

Small habits, big change

Luniva focuses on simple, repeatable actions that quietly improve sleep, stress, intimacy, and joy—because tiny daily shifts create the most sustainable transformation.

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Our Leaders

Luniva is an independent, founder-led house of brands born from a shared desire to make everyday life feel calmer, healthier, and more human.

Abdulrhman Al‑Saffaf
Abdulrhman Al‑Saffaf

CEO & Founder

Abdulrhman Al‑Saffaf
Abdulrhman Al‑Saffaf

CEO & Founder

Abdulrhman Al‑Saffaf
Abdulrhman Al‑Saffaf

CEO & Founder

Abdulrhman Al‑Saffaf
Abdulrhman Al‑Saffaf

CEO & Founder

Dr. eman
Dr. Eman Tinawi

Head of Health & Wellbeing Innovation

Dr. eman
Dr. Eman Tinawi

Head of Health & Wellbeing Innovation

Dr. eman
Dr. Eman Tinawi

Head of Health & Wellbeing Innovation

Dr. eman
Dr. Eman Tinawi

Head of Health & Wellbeing Innovation

brown rock formation under white clouds during daytime
Tayf Al‑Jarboa

Marketing & Brand Experience Lead

brown rock formation under white clouds during daytime
Tayf Al‑Jarboa

Marketing & Brand Experience Lead

brown rock formation under white clouds during daytime
Tayf Al‑Jarboa

Marketing & Brand Experience Lead

brown rock formation under white clouds during daytime
Tayf Al‑Jarboa

Marketing & Brand Experience Lead

Our Office

Novi Sad Center Image

Wyoming, USA

30 N Gould St, STE R, Sheridan

Our Office

Novi Sad Center Image

Wyoming, USA

30 N Gould St, STE R, Sheridan

Our Office

Novi Sad Center Image

Wyoming, USA

30 N Gould St, STE R, Sheridan

Our Office

Novi Sad Center Image

Wyoming, USA

30 N Gould St, STE R, Sheridan

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Ready to redesign everyday life?

Message us today and explore how our brands and future solutions can support your wellbeing, relationships, and lifestyle.

Join our mailing list

© 2025 Luniva Riyadh | Designed by @mo.alhakeem

Footer Image

Ready to redesign everyday life?

Message us today and explore how our brands and future solutions can support your wellbeing, relationships, and lifestyle.

Join our mailing list

© 2025 Luniva Riyadh | Designed by @mo.alhakeem

Footer Image

Ready to redesign everyday life?

Message us today and explore how our brands and future solutions can support your wellbeing, relationships, and lifestyle.

Join our mailing list

© 2025 Luniva Riyadh | Designed by @mo.alhakeem

Footer Image

Ready to redesign everyday life?

Message us today and explore how our brands and future solutions can support your wellbeing, relationships, and lifestyle.

Join our mailing list

© 2025 Luniva Riyadh | Designed by @mo.alhakeem