So who is Luniva, really?
Individually, we’re educators, wellness thinkers, researchers and storytellers. Together, we’re a team shaping healthier habits and softer lifestyles for the modern Saudi.
Everyday impact we’re proud of
from how people eat and rest to how they relate, unwind, and care for themselves. Each brand is built to turn small habits into meaningful change.
Purpose
Empower people to redesign their lives from the inside out through human-centered, culturally aligned brands that make wellbeing, balance, and pleasure part of everyday life.
"Luniva is moving quickly, going from insight to action in matters of weeks. That's exactly what needed to move the needle at this time of rapid change.
Mohamed al-Hakeem
Business advisor
Our Vision
Be the leading Saudi house of lifestyle and wellbeing brands, where every daily moment—health, intimacy, food, routines, and experiences—feels calmer, more intentional, and truly meaningful.
Our Mission
Empower people to redesign their lives from the inside out through human-centered, culturally aligned brands that make wellbeing, balance, and pleasure part of everyday life.
Our Teams
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Our Values
With a human-centered approach, the goal was to create a calm, intuitive ecosystem of brands that makes everyday wellbeing, balance, and pleasure feel simple, natural, and part of daily life.
Be softer, not slower
Luniva builds brands that protect calm in a fast world—designing experiences that feel gentle, clear, and easy to live with, without sacrificing ambition or impact.
Human first, always
Every decision starts with the person in mind: their culture, emotions, routines, and boundaries. If it does not feel respectful and realistic in real life, it does not ship.
Culturally rooted innovation
Ideas are inspired by local values and real challenges, then elevated with thoughtful design and technology to create solutions that feel both familiar and forward-looking
Small habits, big change
Luniva focuses on simple, repeatable actions that quietly improve sleep, stress, intimacy, and joy—because tiny daily shifts create the most sustainable transformation.
Our Leaders
Luniva is an independent, founder-led house of brands born from a shared desire to make everyday life feel calmer, healthier, and more human.













